KAUAI and CANSA team up this summer

Leading national healthy fast food company, KAUAI, has teamed up with the Cancer Association of South Africa (CANSA) in a bid to make more South Africans be good to their skin this summer. Their partnership has resulted in the development of KAUAI’s new Upbeet Berry Smoothie, which promotes healthy skin from the inside out. KAUAI will donate R2 from the purchase of every Upbeet Berry smoothie to CANSA to continue the fight for a cancer-free society.

“When CANSA approached us with the idea to partner for summer, we started working on the Upbeet Berry Smoothie,” says John Berry, Founder and Chief Innovations Officer at KAUAI. “We chose the ingredients for the smoothie primarily based on their ability to promote healthy skin.

Blueberries, strawberries and blackberries, as well as pomegranate juice and freshly squeezed beetroot juice, were all chosen because of their very high antioxidant concentrations. Antioxidants protect one’s skin against cell damage caused by free radicals and help to combat the deterioration caused by sun damage and aging. We added low fat frozen yoghurt because of its high Vitamin A content without all of the unnecessary fats. Besides being another important antioxidant, Vitamin A also promotes healthy skin through the development and maintenance of epithelial cells.”

KAUAI brand ambassador Roxy Louw and her father, ex-Springbok Rugby player and skin cancer survivor, Rob Louw support this partnership. “Leading a balanced lifestyle and being sensible in the sun is your best chance at reducing your cancer risk.”

CANSA is urging the public to help them save lives by signing its petition to ban tanning beds for under 18’s year old’s – Rob and Roxy both showed their support by signing the petition. Skin cancer is the most common form of cancer in South Africa – risk levels for South Africans are amongst the highest worldwide with melanoma (the most deadly type of skin cancer) on the rise.

So be good to your skin, look good and feel good this summer by supporting CANSA and buy an Upbeet Berry Smoothie from KAUAI stores before 29 February 2012. If you upload a pic of yourself and your smoothie to KAUAI’s facebook page, you could win a stylish pair of Oakley sunglasses.