EA Sports FIFA 12 in stores now

Electronic Arts Inc. (NASDAQ: ERTS) announced that EA SPORTS™ FIFA 12 the number one selling sports videogame franchise on the planet*—is in retail stores now throughout South Africa.

Launching on 12 different platforms—including Mac for the first time ever—anticipation for FIFA 12 has reached record levels. Fans have already pre-ordered 1 Million** copies of FIFA 12—an EA SPORTS all-time high—while the FIFA 12 demo for the PlayStation®3 computer entertainment system, and Xbox 360® videogame and entertainment system, received a record 4.2 million downloads*** through the first 14 days of release—the most ever for an EA SPORTS game***.

Anticipation Peaks With Record 1 Million (And Counting) Games Pre-Sold Globally. And 4.2 Million Demo Downloads In First Two Weeks

FIFA 12 is launching to global critical acclaim. It is currently the highest rated sports videogame ever^ on PlayStation3 and Xbox 360 with an average review score of 92. In addition, FIFA 12 was chosen “Best Console Game” at gamescom 2011, winner of the prestigious E3 Game Critics award for “Best Sports Game” at E3 2011, and 23 other awards to date.

FIFA 12 brings to the pitch the game-changing new Player Impact Engine, and revolutionary gameplay innovations inspired by the real-world game, including all-new Precision Dribbling, Tactical Defending, and Pro Player Intelligence. Plus, new live services and breakthrough social experiences like EA SPORTS Football Club, and FIFA Ultimate Team, will deepen fans’ connection to the real-world game, their favorite club, and their friends, rivals and millions of other players around the world in the massive FIFA online community. FIFA 12 on Mac has the same revolutionary core gameplay features as the HD consoles, and for the first time ever, Mac and PC gamers can play with and against each other in online head-to-head matches.

Wayne Rooney together with Madrid’s Kaká, will appear on the cover of FIFA 12 in South Africa. Rooney has won the England Player of the Year award twice, in 2008 and 2009, and played for the England national team in the 2006 and 2010 FIFA World Cup.

FIFA 12 is localized into 18 languages and available in 51 countries. It is available for the PlayStation®3, Xbox 360®, PC, Mac, Wii™, PlayStation®2, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, iPod® touch and iOS mobile devices. The game is available for digital download on PC at www.orgin.com.  FIFA 12 on Mac is available for digital download in Europe through Direct2Drive, Gamersgate, Gamestation.co.uk, PC World, Dixons, Curry’s, CDon, Gamesload, Mediamarkt, and Game, and at Coolshop in Denmark and Sweden.

In South Africa, FIFA 12 has been rated PG by the FPB (Film and Publication Board). Screenshots are available at http://info.ea.com.  For the latest news on FIFA 12 join more than six million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA, NHL® hockey, NBA JAM basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

*Based on units sold world-wide as of July 25, 2011 (via NPD, Chart-track, GFK & Famitsu Marketing Data Service)
** according to internal sales data as of September 24, 2011 (date to change)
*** data provided by Microsoft and Sony
^ Source www.metacritic.com as of Sept. 29, 2011